Landry's Inc.

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Marketing Brand Manager

at Landry's Inc.

Posted: 9/21/2018
Job Reference #: 418344

Job Description

Landry's Corporate Office

Job Description

Brand Marketing Manager- Hospitality

Landry's Corporate Office

Job Description

Manage and lead the process of developing the marketing/business plans for one or more restaurant concepts. Manage and developing P&L and driving market growth. Ensures marketing materials are consistently visible and available accurate and on time.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Responsible for leading a team in strategic planning, delivering and executing all marketing programs – including TV, Radio, newspaper, direct mail, email, collateral, digital, social, Local Store Marketing and website.
  • Work with Senior VP of Operations, VP of Operations, and Regional Directors/Managers & GMs in each market to establish relationships in the community that can deliver company goals.
  • Assist in the development of calendar promotions and menu evaluation and testing.
  • Work effectively with other department heads, ie, Purchasing, Training, IT, Culinary, etc. to fully review and develop all action plans related to quarterly promotions to ensure all aspects of the promotion are executed fully and successfully.
  • Work with vendors and agencies to manage creative process through final implementation, including production, photo-shoots for TV and print.
  • Responsible for execution of all promotions, special holiday promotions utilizing various media including print, broadcast, outdoor and internal collateral pieces.
  • Negotiate all print, outdoor, photography, videography, and other media, enhancing value-added opportunities while controlling costs.
  • Work with Operations and Analysis to strategically plan local and national budgets and/or accruals versus sales projections to accurately keep store budgets in check.
  • Create, implement and review analytics of local and national promotions.
Supervise and manage one or more direct reports. Carries out supervisory responsibilities in accordance with organization’s policies and applicable laws.

QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Basic knowledge of media buying, print, broadcast (TV, Radio & Cable), digital, outdoor, transit, social media and direct mail.
  • Ability to work in a fast-paced environment and work on multiple projects simultaneously.
  • Bachelor’s degree in Business Administration, Marketing or related field.
  • Marketing experience of at least 4 years.
  • Strong customer orientation.
  • Strong research and financial skills.
  • Analytical skills to forecast and identify trends and challenges
  • Excellent written, interpersonal and communications skills including presentations.
  • Commitment to company values.

Auto req ID

Concept / Brand
Corporate - Houston

Posting Job Title
Marketing Brand Manager