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UX Writer

at Lennar

Posted: 10/7/2019
Job Reference #: 11673
Categories: Media/Publishing
Keywords: writer

Job Description

  • Job ID
    2019-11673
    Category
    Marketing
    Posting Location
    Houston, Texas
    Region/Company
    Lennar
  • Overview

    Lennar is looking for a UX (User Experience) Writer to create helpful content that guides our customers through the home buying journey.

    UX Writing and Copywriting are not synonym. Our ideal candidate understands the difference between a Copywriter and UX writer role and is skilled at using language to simplify interactions and help a user figure out what to do next, but can also integrate the brand voice into those interactions without any bias and ego – and has the portfolio to prove it.

    As a user experience writer at Lennar, you are first and foremost advocate for the user. Your goal is to help shape experiences that go beyond simply delivering content and utility by connecting with users through meaningful and memorable experiences. Your tools to do so are words that you craft into copy, calls to action, scripts, voice user interfaces, etc., and these executions are a perfect balance of storytelling and clarity. You do this in collaboration with UX researcher, UI Designer, Analytics, and Development team members. #CB

    Responsibilities

    • Write clear and concise content across multiple touch points (such as website, navigational elements, applications, micro-copy, emails, and notifications)
    • Ensure brand voice and content consistency throughout the digital channels
    • Identify opportunities for impactful A/B copy tests and participate in user interviews
    • Be a crucial part of cross-functional teams including UX manager, UX researcher, UI designer, engineers, developers, product managers, and marketing team members
    • Help UX researcher in writing personas and user scenarios based on project discovery findings
    • Writing copy that is informed by brand voice and tone, subject matter expertise, UX and SEO best practices, and a willingness to break convention when appropriate
    • Actively participating in improving the usability of systems by attending usability testing sessions and interpreting results
    • Implement user feedback and insights
    • Help team members to come up with team presentations
    • Work closely with UX Manager, UX Researcher, UI Designer and Data Analysts to integrate qualitative research methods with ongoing qualitative and quantitative research

    Qualifications

    • 3+ years of experience in User Experience, Human Factors, Interaction Design, or related discipline
    • A degree in English, Journalism, Psychology, Cognitive Sciences, or related discipline
    • Strong understanding of user-centered design and design thinking
    • Understanding of user experience research principles, methods, and practices
    • A passion for all things digital (platforms, trends, data, devices, etc.)
    • A curiosity for how people interact with technology and a desire to simplify the customer journey at every possible touch point
    • Experience working on a wide variety of projects that range from large-scale sites to apps to voice and experiential activations
    • Ability to Invest in building relationships and trust with your peers
    • Identify gaps and opportunities and take initiative to bring about positive change
    • Ability to establish priorities, work independently, and proceed with objectives without supervision
    • Excellent written and verbal communication skills